Build a correct anchor tag with the right rel attributes — nofollow, sponsored or ugc — plus optional target="_blank" with safe noopener noreferrer. Enter your URL and link text, tick the options, and copy clean HTML with a live preview. 100% in your browser — nothing is uploaded or stored.
1. Link details
2. rel attribute
Choose how search engines should treat this link. You can combine more than one.
3. Open in new tab (optional)
sponsored for paid or affiliate links to stay within Google's guidelines, and ugc for links in user-submitted content like comments.🔒 Everything runs in your browser. Nothing you enter is uploaded, logged or stored.
The Nofollow Link Generator builds a correctly formatted anchor tag with exactly the rel attributes you need — nofollow, sponsored or ugc — so your outbound links follow Google's guidelines and protect your site's ranking signals. It also handles the safe way to open links in a new tab, automatically adding noopener noreferrer alongside target="_blank" to close a well-known security gap. Enter a URL and link text, tick the options, and copy clean HTML you can paste anywhere, with a live preview so you can see the result before you use it.
It is part of the Robots & Directives group in our free SEO Toolkit. Pair it with the Meta Robots Tag Generator and X-Robots-Tag Generator for page and file indexing rules, the Robots.txt Generator to manage crawling, the URL Slug Generator to build clean link targets, and the URL Encoder / Decoder for tricky URLs. Everything runs in your browser — nothing you enter is uploaded or stored.
The right rel values, formatted cleanly.
nofollow, sponsored and ugc — combine as needed.
Adds noopener noreferrer with target _blank automatically.
See the rendered link as you type.
HTML is built in your browser — nothing leaves your device.
From URL to ready-to-paste anchor tag.
The destination and the anchor text.
nofollow, sponsored or ugc.
Open in a new tab if you wish.
Paste it into your page.
A quick guide to picking the right attribute.
A nofollow link generator builds an anchor tag with the correct rel attribute so search engines understand how you want a link treated. By default, a link passes ranking signals — informally called link equity — to the page it points to. That is fine for links you trust and endorse, but for paid, untrusted or user-submitted links it can be a problem, both for your own site's standing and for compliance with search engine guidelines. The rel attribute lets you qualify a link with values like nofollow, sponsored and ugc. This tool assembles the tag correctly, handles the safe new-tab pattern, and shows a live preview. It is part of the Robots & Directives group in the SEO Toolkit.
In 2019 Google refined the single nofollow attribute into three values so you can describe a link's nature more precisely. nofollow remains the general-purpose signal for links you do not want to endorse. sponsored marks links that are paid for — advertisements, sponsorships and affiliate links — and Google's guidelines expect you to use it or nofollow for any paid link. ugc identifies links within user-generated content such as blog comments and forum posts. You can combine values, for example a sponsored link inside a comment could carry both sponsored and ugc. All three are now treated as hints rather than strict directives.
General untrusted links you do not endorse.
Paid, advertising and affiliate links.
Links inside comments and forum posts.
Use more than one value when both apply.
Adding target="_blank" opens a link in a new tab, but on its own it creates a security and performance issue: the new page gets partial access to the page that opened it through the JavaScript window.opener property, which can be abused for phishing. The fix is to add rel="noopener noreferrer". noopener severs that link so the new page cannot reach back, and noreferrer additionally withholds the referrer header. This tool adds both automatically whenever you enable the new-tab option, so every link you generate is safe by default without you having to remember the pattern.
Not strictly. Since 2019 Google treats nofollow, sponsored and ugc as hints rather than firm rules, meaning it may still use them for crawling and indexing in some cases. They remain the correct way to signal your intent and to comply with guidelines on paid links, but they are not a guaranteed block — for that you need server-side or meta robots controls.
No. Linking to trustworthy, relevant sources with normal followed links is good practice and helps readers and search engines understand your content. Reserve nofollow for links you cannot vouch for, sponsored for paid links, and ugc for user-submitted links. Over-using nofollow on genuine citations provides no benefit and can look unnatural.
When a link opens in a new tab with target="_blank", the destination page can access the opener window via JavaScript unless you prevent it. noopener cuts that access, closing a phishing vector, and noreferrer also hides where the visitor came from. Modern browsers apply noopener by default for target _blank, but setting it explicitly guarantees the behaviour everywhere.
No. The anchor tag is built entirely in your browser with JavaScript, and the tool never makes a network request with your URL or text. Your input is also escaped so special characters cannot break the markup. Nothing you type is uploaded, logged or stored, so it is safe for confidential URLs and client work.
Mark affiliate URLs with sponsored to stay compliant.
Tag paid placements correctly for advertisers.
Apply ugc to links visitors add in comments.
Nofollow links you reference but do not endorse.
Use the Nofollow Link Generator with these tools from the SEO Toolkit: set page indexing with the Meta Robots Tag Generator and file indexing with the X-Robots-Tag Generator, manage crawling with the Robots.txt Generator and test it with the Robots.txt Tester, build clean targets with the URL Slug Generator and UTM Builder, and handle encoding with the URL Encoder / Decoder.
Anyone adding outbound links to a site.
Everything about nofollow and rel attributes.
It builds a correctly formatted anchor tag with the rel attributes you choose — nofollow, sponsored or ugc — from your URL and link text. It can also add a title attribute and a safe new-tab option with automatic noopener noreferrer, then gives you clean copy-ready HTML and a live preview of the rendered link.
Yes, completely. There is no cost, no sign-up and no limit on how many links you generate. The tool runs entirely in your browser, so there are no server costs and nothing to pay for.
nofollow is the general signal for links you do not endorse. sponsored marks paid links such as advertisements and affiliate links. ugc identifies links inside user-generated content like comments and forum posts. They describe a link's nature more precisely, and you can combine them when more than one applies.
Use nofollow for links you cannot vouch for, sponsored for any paid or affiliate link as Google's guidelines require, and ugc for links your visitors submit. Trustworthy citations to relevant sources should usually stay as normal followed links, since following genuine references is good practice.
Not strictly. Since 2019 Google treats nofollow, sponsored and ugc as hints rather than firm directives, so it may still use them for crawling and indexing in some cases. They remain the correct way to signal intent and comply with paid-link rules, but they are not a guaranteed block.
When a link opens in a new tab with target _blank, the destination page can access the page that opened it through JavaScript, which is a known phishing risk. noopener cuts that access and noreferrer also hides the referrer. The tool adds both automatically with the new-tab option so every link is safe by default.
Yes. Tick more than one and the tool joins them with spaces in a single rel attribute, for example rel="sponsored ugc" for a paid link inside user content. This is valid HTML and the correct way to apply several signals to one link at the same time.
Applying nofollow correctly protects your site by not passing ranking signals to links you do not endorse and by keeping you compliant on paid links. Overusing it on genuine citations gives no benefit and can look unnatural, so apply it deliberately rather than to every external link by default.
Yes. The tool escapes special characters in your URL, text and title so they cannot break out of the attribute or inject markup, producing valid, safe HTML. You can paste it into a page, a content management system or an HTML email wherever a standard anchor tag is accepted.
No. The anchor tag is built entirely in your browser with JavaScript, and the tool never sends your URL or text over the network. Nothing you type is uploaded, logged or stored, so it is safe to use with confidential URLs and client work.
Yes. The generator is fully responsive, so you can build and copy a link from a phone or tablet. The input fields, the rel value cards, the new-tab option and the live preview all display and work the same on small screens as they do on desktop.
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Build a correct anchor tag with nofollow, sponsored or ugc, plus a safe new-tab option — and copy clean, ready-to-paste HTML with a live preview. Free, private and instant in your browser.
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