Build the hreflang tags that tell search engines which language and region version of a page to show each visitor - with a proper x-default and correct, reciprocal markup. Live output, ready to copy. 100% in your browser - nothing is uploaded or stored.
Important: every page in the set must link to all versions, including itself. Place the same hreflang block on each language version. Pair this with the Canonical Tag Generator for clean URLs.
🔒 Everything runs in your browser. Your input is never uploaded, logged or stored.
The Hreflang Tag Generator builds the rel="alternate" hreflang tags that tell search engines which language or regional version of a page to show each visitor. Add a row for each language version, set an optional region and an x-default fallback, and the tool produces a correct, copy-ready block - helping international sites avoid showing the wrong language in search results.
It is part of the Meta & Tag Generators group in our free SEO Toolkit, alongside the Canonical Tag Generator and Meta Robots Tag Generator. Keep your language URLs in your XML sitemap and build the full head with the Meta Tag Generator. Everything runs in your browser - your input is never uploaded or stored.
Generate valid hreflang markup with the right language codes and x-default.
Pick from common languages and optional regions to build correct codes like en-US or es-MX.
Add as many language versions as your site has, each with its own URL, in one click.
Add the recommended x-default fallback for visitors whose language you do not target.
Catches duplicate codes, single-version sets and a missing x-default before you publish.
From your language URLs to a valid block in under a minute.
Choose a language, an optional region, and paste that version's URL.
Click to add a row for every language version of the page.
Add the fallback URL shown when no language matches the visitor.
Place the same generated block on all language versions, including itself.
A complete, reciprocal hreflang block with x-default.
<!-- Place this SAME block on every language version --> <link rel="alternate" hreflang="en" href="https://example.com/"> <link rel="alternate" hreflang="en-GB" href="https://example.com/uk/"> <link rel="alternate" hreflang="hi-IN" href="https://example.com/hi/"> <link rel="alternate" hreflang="x-default" href="https://example.com/">
Hreflang is an attribute on a <link rel="alternate"> tag that tells search engines a page has versions in other languages or regions, and where to find them. When configured correctly, Google shows an English visitor your English page and a Hindi visitor your Hindi page, even when they search the same query. This generator builds those tags with valid language and region codes and the recommended x-default. It is part of the Meta & Tag Generators group.
Each hreflang value is either a language code on its own, or a language plus a region. The language uses the two-letter ISO 639-1 code, and the optional region uses the two-letter ISO 3166-1 code in uppercase, joined by a hyphen.
| Value | Means | Shown To |
|---|---|---|
| en | English, any region | All English speakers |
| en-US | English, United States | US English speakers |
| en-GB | English, United Kingdom | UK English speakers |
| hi-IN | Hindi, India | Hindi speakers in India |
| x-default | Fallback version | Anyone not matched above |
A common mistake is using a country code where a language code belongs - for example uk for the United Kingdom, which actually means Ukrainian. Use en-GB instead. This tool only offers valid language codes to prevent that error.
If page A links to page B with hreflang, page B must link back to page A. Missing return links break the set.
Every page must list all versions including its own, so each set is complete and self-referencing.
Provide a fallback for users whose language or region you do not specifically target.
Always use full https URLs, and point to indexable pages, not redirects.
The simplest method is in the <head> of each page, which this tool produces. Hreflang can also be sent in an XML sitemap or HTTP headers, but the head method is the most common. Whichever you choose, use only one method per page to avoid conflicts.
Search engines verify that each linked version links back. If your English page points to the Hindi page but the Hindi page does not point back, Google may ignore the whole set. Placing the identical block on every version guarantees the return links exist.
It is not strictly required but strongly recommended. x-default tells search engines which page to show when none of your language or region versions match the user, such as a language picker or your main international page. It improves coverage for unmatched visitors.
No. The tags are built locally in your browser with JavaScript. Nothing you enter is uploaded, logged or stored, so the tool is safe for staging URLs and confidential client work.
Serve the right language to visitors across many countries from one domain.
Show region-specific storefronts, such as en-US and en-GB, to the right shoppers.
Target Hindi and English audiences with the correct page for each.
Link translated articles so each ranks in its own language results.
Use the Hreflang Tag Generator with these tools from the SEO Toolkit: set the preferred URL with the Canonical Tag Generator, control indexing with the Meta Robots Tag Generator, list your language URLs in the XML Sitemap Generator, build the full head with the Meta Tag Generator, audit a live page with the Meta Tag Analyzer, and tidy URLs with the URL Slug Generator.
Anyone running a site in more than one language or region.
Everything about hreflang tags and international SEO.
It builds the rel=alternate hreflang link tags that tell search engines which language or regional version of a page to show each visitor. You add a row per version with a language, optional region and URL, plus an x-default fallback, and the tool outputs a correct, copy-ready block.
Yes, completely. There is no cost, no sign-up and no limit on how many versions or tag sets you create. The tool runs entirely in your browser, so there are no server costs and nothing to pay for.
Use a two-letter ISO 639-1 language code, optionally followed by a hyphen and a two-letter ISO 3166-1 region code in uppercase, such as en, en-US or hi-IN. The language comes first; the region is optional. This tool only offers valid language codes to prevent mistakes.
Yes. The tags are built locally in your browser with JavaScript. Nothing you enter - languages, regions or URLs - is uploaded, logged or stored. This makes the tool safe for staging sites and confidential client work.
Search engines confirm that every version you list links back to the others. If your English page points to the Hindi page but the Hindi page does not point back, the set may be ignored. Placing the same block on every version guarantees these return links exist.
x-default specifies the page to show when none of your language or region versions match a visitor, such as a language picker or your main international page. It is not strictly required but strongly recommended for better coverage of unmatched users.
The most common method is in the <head> of each page, which this tool produces. You place the same block on every language version. Hreflang can also go in an XML sitemap or HTTP headers, but use only one method per page to avoid conflicts.
Using a country code where a language code belongs, such as uk for the United Kingdom - uk actually means Ukrainian. The correct value is en-GB. This tool offers only valid language codes and uppercase regions to prevent that error.
No. Hreflang is only useful when you have the same content in multiple languages or regional variants. A single-language site does not need it, and the tool will warn you if you add just one version.
Hreflang is not a direct ranking factor, but it improves which version of your content appears for each user. Showing the right language reduces bounce and improves the experience, which can indirectly support performance in international results.
Yes. The generator is fully responsive, so you can build hreflang tags from a phone or tablet. Adding versions, choosing languages and regions, setting x-default and copying the output all work the same as on desktop.
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Serve the right language to every visitor with correct, reciprocal hreflang tags - free, private and instant in your browser.
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